According to a report by 4hoteliers.com, and based on information from JLL’s Hotel & Hospitality Group the demands for hotel rooms in Samui will slow over the next three years and the short stay Asian market will improve on the island. The report also suggests that Chinese, Russian and Indian visitors will be the strongest growth market.

Demand:

Growing prominence of Surat Thani airport as a secondary gateway to Samui, in addition to the existing airport, has helped fuel demand.
Visitor arrivals to Samui Airport in 2013 increased by 14.5% over 2012 to 1.5 million.
Average length of stay in Samui has been declining as a result of growing prominence of short-stay visitors from the region.

4Hoteliers Image Library

Supply

According to the Department of Tourism, there are 20,047 hotel rooms in Samui as at 2013 year-end.
The large increase of high-end resorts during the past three years has repositioned the island as a luxury resort

4Hoteliers Image Library

4Hoteliers Image Library

Trading Performance

Current political demonstrations in Bangkok have had a minimal impact on hotel trading performances.
Occupancy in 2013 reached a record of 73% growing by about 5% over 2012.
ADR declined from 2008 through 2012 before recording subpar growth of 1% in 2013 to THB 3,940. RevPAR growth of 8.9% to THB 2,870 in 2013 was largely occupancy driven.

4Hoteliers Image Library

Outlook

The supply pipeline for Samui is slowing over the next three years and is largely concentrated in the midscale to upscale segments.
Demand fundamentals remain healthy going forward and we anticipate continued emergence of short-stay demand from key Asian source markets.
We expect China, Russia and India visitor markets to be the strongest growth markets in the medium term.

Leave a Reply

Your email address will not be published.