Increasing visitor arrivals push Samui’s mid-year occupancy to 75%.

“In the first half of 2013, the resort island of Samui hosted 874,824 hotel guests, which is a sharp increase over the same period last year. Upward momentum has been reflected in the key hotel performance metrics of occupancy, average rate and RevPAR.

Mounting demand by Thai’s that are the island’s second leading source of visitors neared the 100,000 level for the period of January through June this year. The domestic sector is up comparing year on year figures, and has helped boost occupancy during the off-peak months.

Key changes in source markets are dramatically impacting hotel demand on the island. While German visitors still remain in the number one position, Russian and Chinese visitors are escalating in a trend seen throughout Thailand’s resort areas.

Looking to the sky which remains an acid test for Samui’s tourism industry, a 61% surge in international passenger arrivals is a positive step forward. That said, 87% of overall flights originate domestically and airlift limitations continue to loom over what could very well be a broader success story.”

To read C9’s full Samui Hotel Market Update Mid-Year Edition on the tourism and hotel market CLICK

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